NHL Winter Classic
Fanatics NHL Winter Classic Jersey Launch Campaign
How do you launch a company’s first major on-ice design for an iconic event like the NHL Winter Classic? We went deep into the details and quality of the jersey by orchestrating a video highlighting our key designers and the process behind the beautiful designs.
In addition to that video, we shot with key players on the Chicago Blackhawks and St. Louis Blues. Because they were in season we developed a modular set that could travel to their arenas.
The Details
The Players
Photography Direction
