Identity Design
Logo Rebranding and Exploration
Below is a small assortment of identity designs I’ve been lucky enough to be a part of. Behind every mark is a story and concept that I hope to share more soon.
Brixton
Leading apparel and headwear lifestyle brand Brixton looked to become more inclusive and grow their women’s assortment. Together with their leadership team, we created a new wordmark that will remain timeless as they build on their classic Americana aesthetic.
Seventy2 Capital
With over $1billion in assets managed, Seventy2 Capital wanted a logo that would be timeless and contemporary.
Legends
Fast growing active wear brand Legends was interested in exploring an icon that could leverage the energy of the brand into a simple and ownable icon. Although they went in a no icon direction, it’s still one of my favorite marks.
Go Goods Market
Logo and identity system for an emerging direct-to-consumer grocery e-commerce website.
Imperial Barber Products
Made by barbers, made to work, made in the USA. This time-honored brand needed a logo and typographic system that fit its utilitarian brand and packaging.