Fans Edge
Defining a Unique Brand
within Fanatics
Fans Edge is a brand in the Fanatics network that is aimed at individuals who want to express their distinctive style through fan gear. While undergoing the brand strategy for Fanatics we also developed a new strategy and creative direction for Fans Edge.
Role:
Identity direction, brand architecture, style guide, photography direction
Identity
Utilizing a frame system that symbolizes the division in all sports fields/courts/rinks combined with a modern sans serif and neutral colors, this logo is unique while allowing the photography and product to stand out.
Photography Direction
Fans Edge is all about expression and the photography must showcase this. While Fanatics is all about authentic sports environments and connecting fans, Fans Edge takes a more creative approach to showcase fan gear and originality.
Credits: Photography by Nick Kova / Production by Heather Voron
