Southern Tide
Creative Style Guide, Website & Email Design Strategy
Southern Tide is the top southern clothing brand for the coastal lifestyle. They needed some help honing in their brand so we helped them refine their wordmark, photography direction, fonts, retail and digital creative.
Agency: Rent Control
Creative Style Guide
As a first step to our partnership, we created a brand style guide that covers everything from logo and fonts to customer personas. We only had one rule, I was able to improve the wordmark but couldn’t touch the fish icon.
Below are several pages of the book.
Website & Email Design
Built from the ground up, I designed a fully responsive website covering everything from home page to product detail pages. Southern Tide has a large social following so integrating user generated content was a must.
In addition to the website, I also created several email layout and headline templates that Southern Tide could easily modify internally to the stories they wanted to focus on.
